This is why there aren’t a ton of options right now. This is, I was told, by design. John Renaldi explained to me a few weeks ago that the interface was designed to avoid the “Paradox of Choice,” which is a book about how, if you give people too many choices to make, they end up being less happy. Moto Maker gives you a taste for what it’s like to have complete control over your phone’s look, but stops short of giving it to you. The current color choices are more suited for a rave or laser tag arena than an everyday phone. If you want a green accent color (the color of the buttons and ring around the camera), it’s not available either. And I wanted a textured back, but the textured coatings only come on the black or white backs. But the only green available is “Spearmint,” which could be called “Ecto Cooler” because it’s colored like Slimer from Ghostbusters. I had been thinking about the phone I wanted and had hoped for a nice green (maybe a Spartan green). I wasn’t a huge fan of most of these colors.
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You can choose between “Cool” colors (masculine), “Neutral” colors like black and white, or “Warm” colors, which is code for feminine hues like purple, “blush,” and pink. I began by changing the back color of my phone. Sadly, I did not know what I wanted – not in the least. The rest of the process can happen in 30 seconds, if you know what you want. You start out on a page with a big teal Moto X, an explanation of what you’re about to do, and one button: Get Started. The site is designed to make the process of ordering a custom phone simple and painless, and the interface couldn’t be easier to use. Really, John? Because I just finished four hours on Moto Maker, and I don’t feel love or affinity – I feel like I don’t even know who I am anymore. And the Ikea effect says that if you have a hand in creating something, your affinity for that product goes through the roof. The idea here is something John Renaldi, the Director of Moto Maker, attributed to a particularly successful Swedish furniture retailer. “There’s a concept called the Ikea effect,” he told us.
This is the first smartphone made in America. It’s very cool, and the fact that every Moto X is manufactured in Ft. You can also write a custom message on the back of the phone and another that will appear under the Motorola Logo every time you boot it up. There are 18 back colors, 7 accent colors, 2 front colors (black or white), 16GB or 32GB of memory for file storage, 16 wallpapers, 2 cases in a variety of colors, 2 charger colors (black or white), and a bunch of Sol Republic headphones to boot.
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